learn about me and what I do

case study #03

Cam Newton + Belk launch a brand & new line 

A mobile first philosophy.

We wanted to make sure our target audience is supported and we found
over 60% of sessions came in on mobile devices.
When designing Cam’s line for digital, every detail was
optimized for mobile devices.

Branding Strategy

Research, product roadmapping, analytics analysis, content strategy, campaign strategy

Visual Design

Creative direction, user interface & visual design, brand identity design

User Experience

Systems architecture, CMS design, design languages,
digital toolkits & style guides