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case study #03

Cam Newton + Belk launch
a brand & new line
 
A mobile first philosophy.
We wanted to make sure our target audience is supported and we found
over 60% of sessions came in on mobile devices.
When designing Cam’s line for digital, every detail was
optimized for mobile devices.
  • User Engagement: 90%
  • Return on Investment: 75%
A mobile first philosophy.
We wanted to make sure our target audience is supported and we found
over 60% of sessions came in on mobile devices.
When designing Cam’s line for digital, every detail was
optimized for mobile devices.
Branding Strategy
Research, product roadmapping, analytics analysis, content strategy, campaign strategy
Visual Design
Creative direction, user interface & visual design, brand identity design
User Experience
Systems architecture, CMS design, design languages,
digital toolkits & style guides

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