Huber Engineered Woods

PROJECT FOCUS
Building and
Consturction products

Huber Engineered Woods

We were challenged with overhauling and advancing Huber’s digital presence to aggressively compete in an increasingly crowded market.

Website Design
UX // UI Design
Usability Testing
Art Direction
Branding
Content Strategy

 

 

Overview

The Relationship

To uncover new search engine optimizations and user experience opportunities, we began with an extensive audit of Huber’s SEO efforts and analyzed where their competitors were ranking for non-branded content and strategies they were employing. This audit led to a more focused strategy for ongoing content entry and future optimizations. In addition, we performed heatmap testing on the current website and landing pages to gather learnings on current user behaviors, which revealed key interactions and user flows.

Based on these findings, we created a new digital experience that elevated Huber’s brand, created clear paths to conversion for each of their target audiences, and provided a platform for them to capitalize on their content production efforts more effectively. We also implemented e-commerce best practices to create an experience that more closely aligns with users’ expectations when browsing products online.

 

01. We started with an immersive discovery phase

Digging into website performance and the competitive landscape and interviewing key Sealed Air stakeholders. We then refined the personas into five targeted segments that combined the most essential personas with similar traits. This established clear priorities and allowed us to develop strategies that more effectively served segments on the website.

Digging into website performance and the competitive landscape and interviewing key Sealed Air stakeholders. We then refined the personas into five targeted segments that combined the most essential personas with similar traits. This established clear priorities and allowed us to develop strategies that more effectively served segments on the website.

Sealed Air Corporation

02. Experience Design

Throughout the design process, we conducted internal and external user testing to validate design decisions and ensure that we provided a positive user experience for each segment and innovative solutions for current issues facing SealedAir.com. This included creating contextually relevant forms with qualifying conditions to gather the appropriate information for all leads and distribute them to Sealed Air for further segmentation.

Based on these clearly defined priorities, we created a new, modular website and design system that easily navigated each target segment through Sealed Air’s solutions and introduced them to a new digital product catalog featuring faceted navigation for quick browsing. 

Brand story telling

03. Elevating the Sealed Air brand with engaigng content and storytelling.

Sealed Air is the industry leader in sustainable manufacturing. They have a very large content team and we were tasked with creating a robust set of blogging and story telling modules that would support their work. 

We created 2 specfic page types and 7 different blog modules to make all the articles unquie and fresh. This new design is used a a digital marketing tool for lead generation, and this new design has incresed leads in this specfic funnel.

04. The Sealed Air Design System

Based on our clearly defined priorities, we created a new, modular website and design system that easily navigated each target segment through Sealed Air’s solutions and introduced them to a new digital product catalog featuring faceted navigation for quick browsing. 

Based on our clearly defined priorities, we created a new, modular website and design system that easily navigated each target segment through Sealed Air’s solutions and introduced them to a new digital product catalog featuring faceted navigation for quick browsing. 

35 modules

17 page type templates

Working design system with Adobe XD

What I do

I am a proven leader and collaborator.  My mantra is simple. Always follow these rules.

Collaborate and
emphazie team work

UX UI design // branding // strategy

Never miss a deadline. Be a perfectionist, yet pragmatic

Leadership // Management // Production

Always have a vision and follow through.

Leadership // Strategy // management

Like what you see?

Contact me today