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case study #47
Campaign Design
Strategy // Branding // Design // art Direction
case study #47
Belk Campaign
Design
A omin-channel
Branding experience
One of my responsibilities as a an Art Director on the advanced planning team is to concept all Belk’s quarterly campaigns. This includes all assets and design inspiration for the entire company. In the section below, you can see our high level concept boards that represent the entire Customer facing elements from in-store visuals to mobile email design.
One of my responsibilities as a an Art Director on the Advanced planning team is to concept all Belk’s quarterly campaigns. This includes all assets and design inspiration for the entire company. In the section below, you can see our high level concept boards that represent the entire Customer facing elements from in-store visuals to mobile email design.
Branding Strategy
Research, product roadmapping, analytics analysis, content strategy, campaign strategy
Visual Design
Creative direction, user interface & visual design, brand identity design
User Experience
Systems architecture, CMS design, design languages,
digital toolkits & style guides